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Our thinking

At TRACK we enjoy sharing our views and thoughts about the challenges and opportunities facing our industry. We aim to provide a mix of fresh perspectives and actionable advice on how to grow customer value. And we can help bring you up to speed with new developments, trends and issues that matter.

All of our articles can be downloaded as PDFs. 

26 August 2021

Pivoting To First-Party Data

TRACK's Matt Jarman says that collecting data is the easy part. But, if marketers don’t know what data is being collected, how can communication be truly personalised?