At TRACK we enjoy sharing our views and thoughts about the challenges and opportunities facing our industry. We aim to provide a mix of fresh perspectives and actionable advice on how to grow customer value. And we can help bring you up to speed with new developments, trends and issues that matter.
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26 August 2021
TRACK's Matt Jarman says that collecting data is the easy part. But, if marketers don’t know what data is being collected, how can communication be truly personalised?