TRACK recently commissioned a global study, conducted by Forrester, to examine the state of personalisation today. The findings revealed that 78% of respondents had lost customers due to a lack of personalisation, while in NZ that figure went up to 82%.

Andy Bell, Managing Director of TRACK NZ explains how businesses can use data and technology to deepen their relationships with customers – and why they should.

TRACK’s Leighton Gosnell and Sergei Stepanenko show how by taking ownership of good-enough data and just getting on with it, McDonald’s were able to realise their vision and translate data and technology into growth.

Jodie Armstrong-Downes, Planning Partner at TRACK argues that the value of journey mapping to your business lies not in the maps themselves, but in the journeys that you take to create them.

If you are worrying about what Apple’s recent iOS 15 software will update means for you, take a deep breath. As the floodgates of access to covert customer data begin to close, other doors remain wide open.

TRACK’s Andy Bell argues that too often marketers underestimate the power of data to enable organisational memory in interactions with customers. Used wisely it can be the key to creating connections that are more relevant, helpful and personal.