19 October 2020

TRACK nabs insight and analytics heavyweight

DDB Group agency, TRACK Aotearoa has announced the appointment of Matt Jarman to the newly created role of Head of Analytics and Insight.

Matt joins TRACK from CACI London where he was most recently Director of Data, Insight & Visualisation, in a successful 14-year run with the influential UK firm. His appointment signals the intent of Aotearoa’s leading CRM agency to deliver a combination of analytical insight, technological expertise and contextual creativity unparalleled in this market.

Rob Limb, CEO of TRACK Aotearoa and Australia, says: “By bringing these competencies together under one roof, TRACK has been able to offer something uniquely compelling to clients in this market and with Matt’s appointment we’re taking that to another level.”

Matt says he’s thrilled to be joining TRACK Aotearoa and is excited about the agency’s plans.

“I’ve been talking to Rob and Andy for some time now and this is a move that’s always appealed to me due to the great work TRACK is currently doing and even more importantly I can see where they’re looking to go and how an increased focus on creating and deploying customer insight can be part of that journey – I’m excited to be a part of it!”

TRACK has also welcomed Zoe Bartley to the team as Senior Strategist and Planner.

For the last six years she has been in London and New York, and brings to TRACK more than eight years’ experience spanning marketing, product management and customer focused roles both agency and client-side.

Zoe says: “I’m delighted to be joining the team here at TRACK – on my return to Aotearoa, TRACK really stood out due to their range of high calibre clients, and demonstrated ability to combine technology with creative to deliver customer experiences that are shaping industries.”