28 February 2020
NZDM AWARDS 2019: TRACK NZ and McDonald’s take out Nexus Supreme and Grand Prix prizes
TRACK NZ and McDonald’s have emerged as the big winners of the night, picking up both the Nexus Supreme and the Grand Prix Prize for their transformational, customer-centric campaigns.
The judges said that McDonald’s should be recognized for a brave and successful campaign that delivered results on a large scale. By capturing customer data and developing segmented strategies to grow customer interaction, McDonald’s are now the ones to watch for clever marketing innovation in New Zealand.
Says Jo Mitchell, director of marketing, McDonald’s: “This is great recognition for the partnership we’ve built with TRACK NZ. The Macca’s app is the latest iteration of delivering convenience to our customers, and it is now a core part of our business growth.”
For TRACK NZ it was the agency’s best-ever haul at the NZDM Awards. Agency and clients made their way to the stage six times to take away the show’s most prized trophies.
Also in the limelight, TRACK NZ’s work with AAI scored a Gold and a Bronze, while its Westpac work was rewarded with 3 Bronzes.