TRACK NZ bolsters its strategy and planning team
7 August 2018
TRACK NZ has appointed a new Planning Director, Jodie Armstrong-Downes strengthening its strategy and planning division.
Jodie has over a decade of experience in strategic communication planning across a range of industries including telecommunications, travel, non-for-profit, and retail. Jodie’s agency background spans leading London agencies including Proximity London, Wunderman UK, and DLKW Lowe.
With a strong record of success, Jodie’s worked on many award-winning campaigns for clients such as Guide Dogs for the Blind & John Lewis. Most recently her work with the Royal National Lifeboat institute received a Caples award and three gold awards at the DMAs in 2017.
Andy Bell, TRACK Managing Director, says he’s thrilled to have Jodie on board.
“Delivering strategy in the customer experience space today requires a fairly unique set of abilities. It proved to be a real challenge to find those in one individual, and we’re thrilled to have done so.
“Jodie met the brief perfectly and she brings a wealth of experience that complements the rest of the team. Her appointment will further strengthen our strategic offering. She possesses sharp intellect and an inquisitive mind, and I’m sure she will deliver outstanding results for our clients.”
Commenting on her new role, Jodie says:
“I am absolutely delighted to join the team at TRACK who are genuinely focused on data-driven creativity and building game-changing customer experiences for their clients. I’m looking forward to making magic with a team of like-minded individuals.”