Rob Limb named Regional CEO Andy Bell new NZ MD

13 March 2018

Customer Experience agency TRACK has today announced Rob Limb, TRACK NZ Managing Director, will be assuming the role of CEO TRACK Australia and New Zealand — a new regional role which will see Rob oversee the Auckland, Sydney and Melbourne offices.

Andy Bell, long-term TRACK NZ GM, will be stepping into the role of TRACK NZ Managing Director.

Marty O’Halloran, Chairman and CEO of DDB Group Australia and New Zealand, says the joint moves come as a result of the strong results TRACK NZ has achieved over the past few years, and the positive blueprint the agency has provided to the wider TRACK network.

“TRACK NZ has had such a great run over the last couple of years, and between Rob and Andy has enjoyed an embarrassment of riches in the management stakes,” says Marty.

“To be able to have Rob also involved in Australia, delivering the great results TRACK has been experiencing in New Zealand, while Andy continues to build on the success in New Zealand is an ideal situation.”

Rob will still be based predominantly in Auckland, but will spend regular time in the Sydney and Melbourne offices also.

“I’m immensely excited by this new challenge,” says Rob. “I remain really passionate about the great work we’ve been doing in New Zealand, and am looking forward to leading an incredibly talented 90-strong team across ANZ as we redefine what’s possible for customer experience in this region.”

Marty says Andy has been instrumental to the growth of TRACK New Zealand and thoroughly deserves to move into the Managing Director role.

“Andy is a strategic master and it’s been wonderful watching him progress and take on more management responsibility with Rob in Australia on a regular basis. Andy has a strong management team around him and exciting plans to push the boundaries in the New Zealand customer experience space.”

Andy says he’s excited for this new challenge and looking forward to taking TRACK NZ to new heights in 2018.

“It’s a great time to be working in this industry, more people are individually addressable, across more channels, than ever before, and customer focus has returned as a C-suite concern,” says Andy.